Creating the perfect pitch for business investment (Part 8/8)
8. Your funding needs
You must spell out to investors how much money has already been invested in your company, by whom, ownership percentages, and how much more you need to go to the next level (be clear about what level that is). What kind of investment are you seeking? Remind investors why your management team is capable of managing their investment for growth. This is the level of detail you want to include: how much you need, why you need the money, what it will be used for, and the intended outcome.
Source: BFS Staff